William Lamar Jr.

Dear Mr. Lamar:

In light of the fact that McDonalds has being doing such a great job letting the world know there are healthy alternatives at McDonalds, like your new fruit walnut salads, we would very much like to talk to you about bringing that news to the Web. Right now when someone searches “McDonalds” in a search engine like Google, which over 300,000 people do per month, the message they get by way of search results on the first page are inconsistent with the message you attempt to send out.

I firmly believe that a company with such a strong brand should maintain control over the first page of search engines for their name.    Our search engine optimization program can help push the must positive information to the first 3 pages of search engines, and push negative content like www.mcspotlight.com and www.supersizeme.com down to much deeper pages.

Also, when a consumer searches for health food restaurants, which a great many people do every month, I don’t find mention of McDonalds as a great place to get a healthy lunch.

These are the problems that USWeb remedies. We would very much like to talk to you about helping McDonalds increase their brand awareness as a healthy place to eat. Please email me at ed@usweb.com so we can set up a time to talk about ideas we have to help McDonalds spread their message through the Web.

Thank You.

Ed Shull

Chief Executive Officer

USWeb