Gregory Lee

Mr. Lee,

I am contacting you because of an article I read in Business Week a few months ago.  You seem to have a very good idea of what it takes to build a brand. 

I would like to help Samsung build its brand through search.  I have done some investigating online into Samsung’s models to see how well the Samsung brand is presented in online search. 

A good example of search helping your brand is this:

The above is the search result for Samsung Hl-R5067W, a DLP television that Samsung manufacturers.  As you will notice, the first result is Amazon offering the television.  Not a bad result.  The second is a very positive review on Cnet…that is a great result! 

The next example is not as good:

This is the search results page for the Samsung SCX105L, a new camcorder targeted toward people with an active lifestyle.  The results on this page are made up primarily of online stores selling the camera.  Other than some reviews on the bottom, there is little helpful information in regards to making a decision to purchase the camera. 

This is what we would like to take on for Samsung.  Our goal would be to help control the Samsung brand on search.  When a user looks up a product from Samsung, we want to show the most positive information available.  If Cnet (which is a USWeb client, and why they rank so well for these terms) gives a great review of your product, we want to make sure that review is found when a search is performed.  If you have more information to provide a user on a product to help them make the decision to purchase, then we want your site to rank for that term.  The end result is that we help consumers find the information you want them to find. 

I would love to speak to you further about this.  Please give me a call or shoot me an email for a good time to talk.

Thank you for your time.

Sincerely,

Ed Shull

Chief Executive Officer

USWeb

ed@usweb.com

(949)330-6652